Lumen
Homepage
I wrote net-new copy for Lumen’s homepage to clarify value, simplify navigation, and drive more meaningful engagement across devices.
CLIENT: Lumen Technologies
AGENCY: Dentsu
ROLE: UX copywriter
Results
-16% bounce rate (mobile)
+25% pages/session (mobile)
+20% time on site (desktop)
+18% pages/session (desktop)
