How early is too early to hang your holiday lights?
After Thanksgiving, this becomes one of the most searched questions online.
We could have just given people an answer, but it was more fun to give them a new holiday.
CLIENT: Lowe’s
AGENCY: Dentsu Creative
ROLE: Copywriting intern
LOWE’S LIGHT SHOWThe trip home for Thanksgiving is when decorating season really starts. We welcomed travelers home with massive holiday light shows near major airports.
BULBSGIVING “TRADITIONS”The easiest way to start a new holiday is to pretend it’s always existed. We asked creators to share the beloved Bulbsgiving traditions that their families have been celebrating for generations.
COUNTDOWN TO BULSBGIVINGIf it’s a real holiday, it should be on your calendar. So we counted down to Bulbsgiving and let people add it to theirs.
bulbsgiving Mini-bucket broadcastWhat’s the Bulbsgiving version of the (objectively bizarre) Yule Log broadcast? A 24-hour-long looped video of holiday lights blinking in Lowe’s iconic mini-bucket.
BULBSGIVING DAY PARADEWe’ll kick off Bulbsgiving by tagging along with the Rockefeller Center tree as it makes its way to Manhattan, creating a parade that spotlights our BOGO on lights.
THE DEALS FLOATOur shoppable float brings the glory, splendor and spectacle of Bulbsgiving to the highways of America, lit with the very same bulbs we’re selling.
