Preparation H
Comfort is luxury
People will Instagram their $300 moisturizer, but they'll hide a tube of Preparation H in three layers of pharmacy bags. Not because hemorrhoids are rare (millions of Americans get them chronically), but because embarrassment is powerful. But the truth is, there’s nothing more luxurious than being comfortable.
Social activationA limited-edition rhinestone drop transformed a medicine-cabinet staple into a much-Instagrammed accessory, putting comfort front and center.
The Royal FlushA decent public restroom is a luxury in the city. This pop-up will keep New Yorkers comfortable (in the most over-the-top way possible).
Window DisplaysWe installed “luxury” Preparation H displays in high-end store windows. Then we brought luxury into the pharmacy with in-store displays.
